want more information, or to enquire about advertising with us?

call us

Your privacy is important to us. We want to better help you understand how and why we use your data. View our Privacy Statement for more details.

We also use cookies on for personalisation, analytics and ads. By continuing to browse you are agreeing to our use of these cookies.

Radio delivers a larger audience than other media throughout the morning and accompanies listeners for the rest of the day, whether that’s at home, in the workplace or on the daily commute.

Radio advertising offers contextual and memorable brand communication, effectively reaching all demographics throughout the consumer journey.

To contact our Commercial Sales Team, please reach us via the chat icon or submit an enquiry form.

radio advertising facts

On average, over 1 billion hours of radio are consumed every week.
Live radio remains the highest audio content consumed today.
Nine out of ten people in the UK listen to the radio at least once a week.
63% listen to music-focused radio stations, while 38% listen to radio stations mainly speech-based.
74% of new music discoverers still consider the Radio to be important for finding new tracks.

radio advertising facts cont.

The reach of broadcast radio is exceptionally high in younger age groups, who access a range of speech and music content on a range of devices like tablets, mobiles and computers.
The average listener tunes into almost 21 hours of live radio per week.
74% of the population tune in to digital radio every week and 53% of speaker users claim to listen to radio weekly via smart speakers.
More than 520 million hours of commercial radio were listened to (50.9% of listeners) and BBC’s radio network was listened to for just over 477 million hours (46.7%).

(Source: The UK Communications Market: Radio and Audio, ofcom.org. Observations and headlines from radio industry RAJAR, Radiotoday.co.uk, Rajar.co.uk, MIDAS)

best-loved radio stations

Global owns some of the best-loved radio stations in the UK and continues to be a leader in commercial radio.

advertise with global

UK’s No.1 Hit Music Station, reaching 9.7m weekly UK listeners

UK’s largest commercial radio brand, reaching 13m weekly UK listeners

UK’s third largest commercial radio brand, reaching 7.7m weekly UK listeners

UK’s most popular Classic music brand, reaching 4.4m weekly UK listeners

Home to the biggest personalities, reaching 2.4m weekly UK listeners

A golden era for music, reaching 1.8m weekly UK listeners

Britain’s biggest commercial news talk brand, reaching 3.4m weekly UK listeners

Learn more Listen live

Learn more Listen live

accessibility & affordability

Which advertising method is the most effective?

As companies compete for consumers’ attention, there are debates regarding which method of advertising is the most effective.

Despite the increased digitisation of our shopping, communication and buying habits, traditional advertising methods continue to prosper and exhibit the same benefits that digital forms offer.
The ease of access and affordability of certain radio advertisements means that most smaller companies could also incorporate some kind of audio advertising.

At Global, we believe there are benefits to both methods. Your marketing plan could utilise elements of both dependable, tried and tested traditional and innovative digital solutions.
This is one reason we have added billboard and DAX advertising to our offering. See advertising.

why global?

Advertising across the nation

Global targets a range of locations and methods of audience engagement. We combine roadside advertising (posters and digital screens in prime locations) and transport advertising alongside our radio products.

We are a leader within the outdoor and broadcast industries across the UK and Europe, and our mission is to help you achieve the reach and fame you want for your brand.

get in touch

careers.

Working at Global isn’t just a job – it’s an experience.

global careers

request a call back

radio advertising facts

radio advertising facts

radio advertising facts cont.

best-loved radio stations

accessibility & affordability

why global?

careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.