client objective
Amazon Blink partnered with Global in order to increase awareness of their brand and the new Blink Home Security Camera while simultaneously boosting consideration of both the brand and the product.
how did global help?
Our campaign ran across Leading Britain’s Conversation (LBC) and sat alongside podcast activity, giving Blink a strong and constant presence on LBC for much of the year, with reactive messaging according to product updates and times of year.
did it work?
The podcast activity was a first of its kind for both James O’Brien and the Global podcast portfolio – it proved to be a great success! We saw major increases in brand awareness, consideration and campaign recall among listeners.
