The objective was to drive brand awareness and product consideration, by ensuring BT were front of mind among those considering their WiFi provider. We also aimed to drive traffic to BT’s website.
We created a three month high-reach programmatic audio campaign, offering a series of advertising bursts to promote BT as a preferred broadband supplier, particularly BT’s Complete WiFi guaranteed coverage. We targeted a broad ABC1 audience. BT also ran radio across Global stations to maximise their exposure.
The campaign was hugely successful in increasing both awareness and consideration among our target consumers. We also drove a significant uplift in traffic to the BT website as a result of our activity.