client objective
eBay partnered with Global in order to increase consideration and frequency of buying and selling across their marketplace, whilst showcasing the value and range of products on offer.
how did global help?
We offered eBay sponsorship of Capital and Capital XTRA Breakfast shows, giving them an always on drumbeat strand allowing them to dial up key retail moments across the year and speak to millennials at culturally relevant moments in their lives, all while being embedded into the fabric of the shows.
did it work?
Our Breakfast Show sponsorship activity was a success – significantly outperforming the retail benchmark for campaign recall, and driving increases in consideration of eBay for both buying and selling online among test respondents.
