client objective
The objective was to drive action towards, and consideration of, the online food delivery company, Farmdrop.
how did global help?
Deploying Global formats across London transport locations, we ran a Superside campaign across the London bus network, as well as placing creative on Tube Car Panels (TCP) on the London Underground.
did it work?
Farmdrop’s campaign on London buses and the Underground network proved to be highly effective at driving consideration of the brand, whilst also positively influencing action towards the brand during the campaign.
