client objective
The objective was to raise awareness and consideration of Purplebricks and to increase current interactions with the brand to drive volume into their conversion funnel.
how did global help?
Across a two week period in February 2018, we ran an outdoor campaign on the London Underground targeting homeowners and featuring a variety of creatives on Tube Carriage Panels.
did it work?
The Purplebricks campaign proved to be highly effective, not only in reaching the brand’s target audience, but also in achieving the client’s objective of increasing their brand interaction and future consideration.
