client objective
TalkTalk partnered with Global to build brand awareness, engagement, fame and ultimately consideration for their brand.
how did global help?
The campaign partnership was anchored in TalkTalk sponsoring Heart Breakfast, allowing for high frequency messaging to speak to families daily about their product offerings and to strengthen their brand position of ‘fairer broadband for everyone’.
did it work?
We put TalkTalk at the forefront of being a provider that can keep busy family homes connected. We drove drastic increases in all of the target metrics including consideration, perception and campaign message cut through among those listeners who recalled the activity.
