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As masters in Outdoor, we know a thing or two about great brand building campaigns.
Now, our ground-breaking new Multiplicity study proves the power of Outdoor further.
The research reveals how a combination of different large Outdoor formats can multiply the brand building effect of a campaign, with significant impact.
The findings of Multiplicity will help media planners and advertisers build stronger brands in a world of overload and complexity.
three things you’ll learn:
1. How combining different large Outdoor formats has a significant multiplier effect on key brand metrics.
2. The impact on mental penetration when you combine digital Outdoor with classic Outdoor.
3. How Outdoor can build reach and strong brands amongst elusive younger audiences.
The findings are more relevant than ever for all media plans, as budgets are squeezed, and a renewed focus is placed on the importance of brand building.
To get your access to the Multiplicity report and video, pop your details in the form below.