At Global Spain we welcome programmatic sales and launch a new marketing channel. Offering our digital portfolio through various sales platforms (SSP’s).
We will start with programmatic selling on all our digital media and railway stations, premium, sustainable, high-impact environment with a unique and differentiating value.
In this sales channel, data and automation bring many benefits for advertisers, brands and agencies. From Global Spain we have analyzed all the possible data possible to implement this new challenge.
We have a study that provides us with accurate data precise on our audience, knowing in detail the behavior of users the behavior of users in the stations and in the different in the different spaces. This data is cross-referenced with and referenced sources, such as Google and Adif, provide us with all the Adif provide us with all the necessary data to begin our journey our way in programmatic sales.
Borja Balanzat Góngora, Managing Director of Global Spain highlights: “With the incorporation of programmatic sales in all our digital media, we will reach new advertisers who were not investing in DOOH campaigns. Generating flexibility, segmentation and direct access to real-time measurement”.
Global Spain continues to play a leading role in the R-evolution of the external environment based on technological innovation and digital
technological innovation and digital development.
By launching the largest circuit of digital media in of digital media in national, regional and commuter railway stations, regional and commuter rail stations.
We will have a total of 600 state-of-the-art digital OPPIS and 19 spectacular large-size digital screens, providing large digital screens, providing infinite creative and engagement possibilities.
