Outdoor is part of our lives and it has evolved enormously in recent years, achieving great success.

We are managing to professionalise it more and more and it’s present with great prominence in the media planning of the most important brands.

Thanks to the digitalisation of media, technological evolutions, the power of data and audience analysis, Outdoor Advertising is now more relevant than ever, as it allows brands to target their audience more efficiently, accurately and with an unprecedented level of flexibility, dynamism and control.

At Global we have made a strong commitment to innovation and digitalisation, and we are increasingly implementing technology in all our media, without ever forgetting the fundamental role played by creativity.

We believe that creative pieces are fundamental for a campaign to work and that is why we continue to work to promote it.

A look back at the past

To celebrate 20 years of “El Periódico La Publicidad” we have taken a look back at Global and would like to highlight a number of important milestones.

In the early days of the company, we were characterised by being a single-format single-format, billboard company, under the name of Viacom/CBS. Later on, we managed to diversify our product and we gave great capillarity to the business with Exterion Media. We started to market and professionalise the bus and introduced smaller scale digital media.

 

In 2022 we officially announced the rebranding and became Global, the leading international entertainment group, and we started to wear blue on our outdoor media. We are currently immersed in a second diversification and full entry into the digital world, highlighting the with the advertising commercialisation of Adif’s stations and its r-evolution.

It’s incredible that 20 years have passed and we haven’t stopped growing.

And we have achieved all this with a lot of effort, enthusiasm and desire, desire to grow, desire to continue being a reference in the OOH industry. And always with the hand in hand with fellow travellers who have given us  media coverage, such as “El Periódico de la Publicidad”.

 

Happy 20th anniversary!