Global, the Media & Entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million inbound and outbound passengers.
Manchester Airport’s £1.3 billion revamp of Terminal 2 now introduces a 4K HD ‘Sky Screen’ with full motion and dynamic capabilities stretching five metres wide, plus 15 premium small and large format displays throughout the terminal. The addition of new screens takes Global’s advertising inventory to a total of 68 digital screens across the airport and 31 classic posters, including Europe’s largest advertising site in an airport – The Wonderwall.
Often referred to as “The Gateway to the North”, Manchester Airport is the UK’s third busiest airport, and the largest outside London. A ten-year transformation has enhanced the airport’s capacity and services to meet the needs of its evolving traveller base. Terminal 2 now handles over 75% of Manchester Airport’s passenger traffic, having grown its operations to accommodate more than 50 airlines and connect travellers with more than 200 long-and-short-haul destinations worldwide.
Maintaining its position as the largest airport media owner, Global is Manchester Airport’s exclusive ad sales partner, providing brands with opportunities to showcase their products and services as part of a customer’s journey – from the check-in hall, all the way through to departures, and meeting them back home again in baggage reclaim.
“The expansion of Terminal 2, alongside a major investment in new digital screens across the space, creates a powerful opportunity for brands to connect with audiences at the moment their journey really begins. People arrive at the airport in a receptive, ready to spend mindset, open to what’s around them.
Coupled with a fast paced and engaging retail environment, and a mix of large format, full motion and 4K screens strategically placed throughout the terminal, brands can show up in that moment and be part of a passenger’s journey from check in through to departures and back again when they return.”
Nicole Guerretta, Director of Partnerships for Transport & Business Development at Global
Stephen Turner, Chief Commercial Officer at Manchester Airport, said: “Here at Manchester Airport we’re proud to connect the North to the world and thanks to our ten-year, £1.3bn investment programme, we’re now doing that via our ultra-modern, award winning Terminal 2. That overhaul, alongside the ongoing project to improve and expand Terminal 3, doesn’t just benefit our passengers – it also benefits all the stakeholders operating around the airport, including advertisers, who are able to reach their audiences in an eye-catching way via Global’s state-of-the-art screens including our enormous Wonderwall.”
In addition to Manchester Airport, Global’s airport advertising portfolio spans London Gatwick, London Luton and London Stansted, East Midlands, Birmingham, Aberdeen, Glasgow, Southampton, London Southend, Prestwick, and Guernsey.
