Deal boosts Global’s ad network reach, cementing its position as the UK’s largest airport media owner
Global, the Media & Entertainment group today announced it has won the airport advertising contract for Birmingham Airport.
Global already holds 11 UK airports in its portfolio, including Manchester Airport Group and London Gatwick Airport. Global’s partnership with Birmingham Airport bolsters its position as the UK’s largest airport media owner, now reaching 50% of all UK airport audiences.
The deal will see Global boost advertising revenue for Birmingham Airport while working closely with the airport to provide advertisers with deeper insight into international and domestic traveller audiences, as restrictions lift and international travel resumes.
“The Birmingham Airport contract allows Global to reach more travellers and consolidates our position as the number one media owner for airports.
It has been a hugely challenging time for the travel industry however we firmly believe in the potency of the airport environment, and this partnership creates an opportunity for brands to connect with people in premium environments as customer demand returns.
We are excited to be working with the Birmingham Airport team as we embark on this new partnership.”
Jason Cotterrell, Chief Operating Officer at Global (Outdoor)
Richard Gill, Commercial Director at Birmingham Airport said: “Managing our advertising assets and making the most of what our airport has to offer is an important part of our business. We’re looking forward to working with Global to deliver successful advertising campaigns to the passengers travelling through our airport.”
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