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Benefits | Facts | Planning and Buying | Results

what is radio advertising? 

  • The process of buying advertising slots to promote products or services.
  • Advertisers pay commercial radio stations for airtime. Spot airtime is is the most adaptable radio format and can be bought across different stations, day parts, and days of the week to best meet the needs of your business.
  • The radio station broadcasts the advertiser’s commercial to its listeners at the allotted time and frequency.

Radio advertising reaches both local and national audiences wherever they are:

It allows businesses of all sizes to target their audience by age, gender, interests, location and even time of day. 

This makes commercial radio an attractive medium for helping build brands and promote products and services.

we're tuned in

From start to finish and beyond, Global’s planning and creative experts will be involved in your radio advertising campaign.

Global owns and operates a range of local and national stations that make up more than a third of the UK radio market in terms of active listening hours.  

Owning some of the UK’s best-loved radio stations, we continue to be a leader in the commercial radio sector and a big favourite amongst listeners who tune in daily.

Our radio stations allow for effective selective targeting.

Not all listeners are alike, and neither are our radio stations so we can offer targeting by geography or demographics right across the UK, on a local, regional or national scale. Just tell us which areas you want to target and who you want to reach and we can recommend the right solution for you.

tremendous reach

We often create campaigns for clients that aim to raise product awareness and brand consideration. An example case study is this campaign we did with Moonpig.

Post-campaign research found that regular radio advertising helped to drive top-of-mind awareness. 

Many of Global’s radio campaigns combine with DAX, our Digital Ad Exchange, to maximise exposure.

Advertisers on DAX can reach their audience through their favourite radio, music and podcasts, benefiting from our smart targeting and our award-winning effectiveness tools.

Contact Global

how it works

Many of our SME clients use radio ads to drive immediate results. Radio stations have access to audiences in the morning and throughout the day, making it easier for particular brands to reach out to their demographic at the right time and place.

frequency sells

Radio allows advertisers a cost-effective way to get their brand messaging heard over and over again. This frequency helps to reinforce the brand's proposition, driving the customer towards an interaction.

 

Sell with intimacy and immediacy - Reach people at relevant times and in relevant places. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Radio can reach people on the way to the shops on Saturday morning or before choosing what to eat every evening! 

 

Choose from our brands

advertise with global

UK’s No.1 Hit Music Station, reaching 8.3m weekly UK listeners

UK’s largest commercial radio brand, reaching 12.4m weekly UK listeners

UK’s third largest commercial radio brand, reaching 6.5m weekly UK listeners

UK’s most popular Classic music brand, reaching 4.4m weekly UK listeners

Home to the biggest personalities, reaching 2.2m weekly UK listeners

A golden era for music, reaching 1.8m weekly UK listeners

Britain’s biggest commercial news talk brand, reaching 3.3m weekly UK listeners

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unmissable

Unskippable, unblockable and unbeatable.

When it comes to radio advertising, you cannot physically block it; for example, have you ever found yourself humming along to a jingle or knowing an advert off by heart? That’s how effective radio advertising is.

“Radio and music are part of our listeners’ lives, so they always listen even if they’re in a rush or busy.”

grow your business

As one of the UK’s leading media companies and advertisers, we are confident that radio advertising is one of the most effective forms of building brand awareness, relevance and fame.   

Don’t just take our word for it; we have the data and the case studies to prove it.

We have successfully combined the accuracy and accountability of targeted marketing campaigns with the high impact, trust & fame-building abilities of large format billboards and DAX.

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results you can expect 

Radio adverts are great value for money, boasting a high amount of impressions. Paired with our Outdoor offering, it often creates very impressive campaign results.  

By pairing these two forms of advertising, our clients have discovered how radio has played an influential role in helping them build and communicate their brand identity to the masses. More on results from radio.

Our clients often benefit from:

  • Increasing their online responses (*Radio has been known to boost online brand browsing by 52% according to the Awareness)
  • Building relevance and brand trust within their consumer markets
  • Growing brand awareness and encouraging consumer interaction

booking a campaign

  • Decide where you would like to advertise (location; whether national or regional)
  • Pick your station
  • Setting the campaign length (standard length is four weeks)
  • Booking a campaign (chat or request a call back using our enquiry form)

For more information, please reach us via the chat icon or submit an enquiry form. See Planning and buying radio advertising.

we're experienced

We have extensive experience working with companies in the finance and banking, airlines, retail, beauty and cinema sectors.

We tailor our methods based on the company’s specific goals and desires. However, we have repeated success in increasing exposure through Outdoor advertising and broadcast advertising.

Get in touch today via the chat icon or submit an enquiry form.

 (Source: * Radio: The Online Multiplier, radiocentre.com)

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