The outdoor medium is playing a starring role at the moment. The wish to go out, enjoy street life and return to normal is permeating our cities.
Brands want to be present there and at Global we have noticed they want to achieve greater impact and notoriety, so they are turning towards more creative actions and showy formats that grab audience attention.
As well as looking for conventional actions that become viral and provide higher media impact.
There is a clear trend towards optimism and positivity in campaign claims, encouraging us to go outside and try to forget what we went through.
Not to mention the huge transformation the medium is going through, although there is still some way to go before achieving full adaptation.
Today, we can already achieve real-time recognition and identification of specific users out in the streets, find their location through their devices and customise the messages they receive. This is thanks to current Technology and Data.
This new approach helps advertisers focus on multi-channel experiences and provides the outdoor medium with all the variables necessary for audience insight.
We invite all brands to conquer the streets with us.
