Global, the Media & Entertainment group, has formally changed the brand Exterion Media in Spain for Global, grouping the Outdoor portfolio under this brand.

Exterion Media was acquired by Global in 2018, making the latter one of the leading companies in the Outdoor market in Spain, as well as one of the largest outdoor advertising companies in Europe.

There has been a significant growth and development of Global’s outdoor advertising portfolio across Spain in recent years, including an upcoming digital expansion.

Global Spain is an expert in attracting Outdoor audiences with different formats and settings, including transport, digital and large formats. It is also a leading company in outdoor advertising on buses, managing over 5,700 nationwide, with a total of 17 concessions and over 4,000 Large Formats.

Global, the Media & Entertainment group, European leader in outdoor advertising, has formally changed its brand for Global, thus grouping its international portfolio of outdoor advertising formats.

FROM ACQUISITION TO REBRANDING IN 3 YEARS

The British radio broadcasting giant Global (Heart, Capital, LBC, Classic FM, Smooth, Capital XTRA and Radio X) confirmed the acquisition of Exterion Media, a company specialising in outdoor advertising with divisions in The Netherlands, Ireland and Spain, in June 2018.

Global Spain is undergoing a full rebranding and new, more robust, positioning with significant international scope.

“Now Global contributes our international intelligence and best practices to make us even stronger in the leadership of outdoor audience engagement,” says Borja Balanzat Góngora.

REBRANDING: BLUE

As a result of its rebranding, the Company has a new logo, corporate image and is basing its brand philosophy on emotionally moving their audiences. And it has readied all communication mediums in order to improve and better serve its advertisers.

Four tones of blue feature Global Spain’s new business image, as well as a dynamic and highly organic lowercase logo, strongly featured in its new website (global.com/es) where images and industry figures with charts show Global’s credibility and strength.

GLOBAL SPAIN: DATA

With the strength of over 20 years of experience in our country, Global Spain’s outdoor advertising portfolio has undergone significant growth and development in the last 10 years, including continuous expansion of its outdoor digital network.

Borja Balanzat Góngora, General Manager of Exterion Media Spain for 10 years and now of Global Spain, stated about rebranding, “Being a part of the Global family will benefit advertisers with higher investment in asset development and research in Spain. These additional resources and technological advances gained from belonging to Global, will support our continuous growth and development plans.” Across the country, Global Spain has 14 branches. It is an expert in attracting Outdoor audiences with different formats and settings, including transport, digital and large formats. It is also a leading company in outdoor advertising on buses, managing over 4,000 Large Formats and 5,700 buses nationwide, with a total of 17 concessions in the main province capitals (Madrid, Valencia, Seville, Zaragoza, San Sebastian, Malaga, Cordoba, Orense, Vigo, Barcelona, Valladolid, Leon, Segovia, among others).

Global Spain is a part of Global, one of the top media and entertainment groups in the world.

THE VALUE OF KNOWING HOW TO MOVE EMOTIONS

Global’s motto refers to the importance of knowing how to empathise and trigger audience’s feelings. Its corporate commitment is based on creating experiences that have an impact on an audience, whether local, national or international, and drive a positive change not just for business development, but also for the people.

ENTERTAIN, INFORM AND GENERATE GOOD EMOTIONS

As a company with expertise in entertaining and informing millions of people on a daily basis, Global assumes the huge responsibility of reaching audiences through their media, with a great positive impact on society. Every year, the British company publishes the Global Goodness Report with the results of their socio-environmental impact initiatives.

Its sustainable development platform is called Global for Good and it aims to support communities through the best use of advertising media. Thus, Global for Good raises awareness and funds for important community causes; it invests on youth talent in the media and music industry; gives visibility to topics related to physical and mental well-being; and advocacy for diversity and inclusion, to represent the society we live in and the audiences we serve; and caring for the environment with our practices through Green@Global. NdelTraductor: AQUÍ EL ORIGINAL EMPIEZA EN 3ª PERSONA Y TERMINA EN 1ª