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We’re home to some of the city’s biggest and best-loved commercial radio stations.

Our national and regional radio brands such as Heart and Smooth Radio keep people in Bedford entertained every week, while our digital audio streaming platform, DAX, enables audio targeting at a local level, by area or demographic. Plus, there’s our extensive outdoor estate, including everything from billboards to bus advertising to choose from.

Combined, this extensive media portfolio provides the most entertaining and visible way of effectively advertising your business.

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unparalleled coverage

1.2m

people entertained each week

100

outdoor advertising opportunities

64%

reach of the consumer audience in Bedford

bedford

Bedford is a historic market and the county town of Bedfordshire, England.

174k

residents

64%

of people will see and hear our adverts

awareness, relevance, fame

Helping advertisers to drive brand awareness, brand relevance or brand fame.

  • Brand Awareness – delivering reach to multiple demographics at scale
  • Brand Relevance – using smart, data led targeting to pinpoint your target audience at relevant touchpoint throughout the day
  • Brand Fame – delivering standout, creativity and impact

Every business, big or small, is looking for affordable advertising solutions. Our local account management teams are available to help you deliver an advertising solution that’s tailored to your commercial objectives and budget.

demographics

10.9m

Global's radio listening hours

51%

combined reach of 15-34s

59%

combined reach of homeowners

case studies

View all case studies

barbie

Looking for the success stories? We have an ever-growing library of case studies demonstrating how we helped brands achieve their campaign goals.

Audience Guaranteed Thumbnail.001

audience guaranteed

Reacting to audience movement changes by monitoring entry and exit data through our unique partnership with TfL.
lego with DAX and media awards icon

lego

Driving brand awareness and product consideration with cross media formats.

berocca

Using DAX to capture consumers’ attention and to drive awareness of Berocca Boost.
Organix_Media_Week_GOLD

organix

Driving brand awareness and product consideration with cross media formats.

where next?

radio & entertainment

radio & entertainment

Tune into our radio audience in Bedford.

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outdoor

outdoor

We can help you drive brand awareness, brand relevance or brand fame for your business, individually across our roadside, transport & airport portfolios. The best campaigns will include the right mix of all elements.

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regions

regions

Looking to target a different region? We entertain and reach millions of individuals across the UK every week.

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RAJAR Q2 2025 (6 months)/Total Global (UK) reach in Heart Essex, Smooth Radio Essex, Heart East Anglia, Smooth Radio East Anglia, Gold Cambridgeshire, Heart Cambridgeshire, Heart Four Counties, Smooth Radio Three Counties combined TSA

careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

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