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We’re home to some of Scotlands’ biggest and best-loved commercial radio stations.

Our radio brands include Heart Scotland, Smooth Radio Scotland, and Classic FM, plus there’s our extensive outdoor estate, including everything from billboards to bus advertising to choose from.

Combined, this extensive media portfolio in the region provides the most entertaining and visible way of effectively advertising your business.

unparalleled coverage


people entertained each week


outdoor advertising opportunities


reach of the consumer audience


Scotland is part of the United Kingdom. Covering the northern third of Great Britain, mainland Scotland has a 96 mile  border with England to the southeast. In addition, Scotland includes more than 790 islands principally within the Northern Isles and the Hebrides archipelagos.




people will hear and see our adverts

awareness, relevance, fame

Helping advertisers to drive brand awareness, brand relevance or brand fame.

  • Awareness – delivering reach to multiple demographics at scale
  • Relevance – using smart, data led targeting to pinpoint your target audience at relevant locations or touchpoints throughout the day
  • Fame – delivering standout, creativity and impact

No one else can deliver this level of coverage like Global does, nor compete with our strong regional Scottish presence and knowledge.



Global's radio listening hours


reach of ABC1s


combined reach of homeowners

where next?

radio & entertainment

radio & entertainment

Tune into our radio audience in Scotland.

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We can help you drive brand awareness, brand relevance or brand fame for your business, individually across our road, rail & retail portfolios. The best campaigns will include the right mix of all three elements.

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Looking to target a different region? We entertain and reach 51.7 million individuals across the UK every week.

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(Sources: *RAJAR Q3 2020 (6 months)/Total Global (UK) reach in Heart Scotland & Smooth Radio Scotland combined TSA **Source: Q3 20 RAJAR trading figures are based on the Q1 survey, but run on a 12 month roll with updated census data. Results in station’s own TSA. Weekly reach 15+, Target Group Index)

proof that it works
toyota hilux

Looking for the success stories? We have an ever-growing library of case studies demonstrating how we helped brands achieve their campaign goals.

View case study
supermarket brand

The campaign objective was to make our supermarket client’s Christmas campaign stand out amongst competitors and to increase people’s likelihood of shopping at their supermarket.

View case study

eBay partnered with Global in order to increase consideration and frequency of buying and selling across their marketplace, whilst showcasing the value and range of products on offer.

View case study
supermarket image
ebay - case study by global





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