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select a west country area:

We’re home to some of the city’s biggest and best-loved commercial radio stations.

Our radio brands include Heart, Smooth Radio and Classic FM, plus there’s our extensive outdoor estate, including everything from billboards to bus advertising to choose from.

Combined, this extensive media portfolio, provides the most entertaining and visible way of effectively advertising your business.

unparalleled coverage

1.2m

people entertained each week

1.7k

outdoor advertising opportunities

65%

reach of the consumer audience in Bath

bath

Bath is the largest city in the county of Somerset, England, known for its namesake Roman-built baths. The city became a World Heritage site in 1987.

180k

residents

65%

of people will hear and see our adverts

awareness, relevance, fame

Helping advertisers to drive brand awareness, brand relevance or brand fame.

  • Brand Awareness – delivering reach to multiple demographics at scale
  • Brand Relevance – using smart, data led targeting to pinpoint your target audience at relevant touchpoint throughout the day
  • Brand Fame – delivering standout, creativity and impact

No one else can deliver the unparalleled coverage like Global does, nor compete with our strong regional presence and knowledge.

Your local Global account manager can help and advise you on how best to create an effective campaign with our audience.

demographics

11.9m

Global's radio listening hours

67%

combined reach of ABC1s

61%

combined reach of homeowners

case studies

View all case studies

barbie

Looking for the success stories? We have an ever-growing library of case studies demonstrating how we helped brands achieve their campaign goals.

Vodafone bus and digital outdoor campaign

vodafone

Bus Sync triggering digital outdoor across 80 screens and five wrapped buses throughout the capital.
Audience Guaranteed Thumbnail.001

audience guaranteed

Reacting to audience movement changes by monitoring entry and exit data through our unique partnership with TfL.
lego with DAX and media awards icon

lego

Driving brand awareness and product consideration with cross media formats.

berocca

Using DAX to capture consumers’ attention and to drive awareness of Berocca Boost.
Organix_Media_Week_GOLD

organix

Driving brand awareness and product consideration with cross media formats.

where next?

radio & entertainment

radio & entertainment

Tune into our radio audience in Bath.

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outdoor

outdoor

We can help you drive brand awareness, brand relevance or brand fame for your business, individually across our roadside, transport & airport portfolios. The best campaigns will include the right mix of all elements.

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regions

regions

Looking to target a different region? We entertain and reach millions of individuals across the UK every week.

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(Sources: RAJAR Q2 2024 (6 months)/Total Global (UK) reach in Heart West Country & Smooth Radio West Country combined TSA. TGI GB March 2024)

 

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