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Forming part of Global’s Rail portfolio, advertising on our Metro sites gives you direct access to your audience on the go, while building local fame for your brand in the heart of the community and cities.

Our Metro outdoor sites can be found at stations across the UK, including major cities like Glasgow and Newcastle.

our formats

london underground

london underground

1.5bn annual passengers.

newcastle underground

newcastle underground

36.4m annual passengers.

glasgow underground

glasgow underground

13.1m annual passengers

audience

Metro users are 32% more likely to be professional or in a managerial position

52% are in the desirable ABC1 category

48% passengers are aged 15 – 34

the environment

awareness

awareness

91.6m people travel on Metro systems across the UK every year.

relevance

relevance

On average, passengers spend 6-10 minutes waiting for the train, so a higher dwell time could bring a greater level of ad recall for your brand.

fame

fame

Stand out from the crowd on the Metro, with an unmissable wrapped train format.

Source: TGI 2019, ORR 2019, Statista 2019

brand experience

At Global, we care about how we make audiences feel, through experiences that capture hearts and minds.

Whether it’s raising brand awareness, brand consideration or promoting a new product, our brand experiences make moments matter at key times and in targeted locations to achieve your brand objectives.

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explore outdoor

roadside

roadside

The UK's biggest collection of roadside and premium digital billboards in the UK.

transport

transport

Bus, TfL’s Underground & Overground, Metro and trams.

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airports

airports

Advertising opportunities at multiple major airports in the UK including Gatwick and Manchester.

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production specs

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careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

global careers