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A premium solus spot broadcast to 29.1 million people every week

Newslink is Independent Radio News’ (IRN) networked solus advertising spot adjacent to the news.

we’ve got it covered

No matter who you’re targeting, it’s certain that our network has the right listeners for your message, anywhere in the UK.

Click on the link to see the list of Newslinks 275 stations

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29.1m

15+ adults every week*

the benefits

275

stations

100%

UK coverage

30.5m

average impacts per day

attentive audience

Radio is the most trusted source of news in the UK (Radiocentre Breaking News Report) – when a bulletin begins, people stop to listen.

The Newslink spot is adjacent to news bulletins, speaking to an audience at their most attentive and receptive.

stand apart from the crowd

In each Newslink bulletin, listeners hear just one Newslink advert.

Solus and uncluttered by any other message, your brand is free to connect to the listener without distraction.

modal targeting

With hourly slots, Newslink enables the placement of relevant adverts based on the daily routines of the target audience. Research reveals this leads not just to greater engagement but a lower cost per acquisition.

There are 47 Newslink spots broadcast every week. They go out on the hour from 6am-11am daily, as well as at 1pm during the week, and from 7am-12pm on weekends. This provides ample opportunity to target consumers with the right product at the right time.

key moments with consumers

weekday morning spots

Running 6am-11am, Monday to Friday, offering the opportunity to target consumers at the key times of breakfast, commuting and mid-morning hours.

weekday lunchtime spots

Reaching listeners at a key time for your brand during their day to day routine.

weekend morning spots

Hourly slots running throughout the weekend enabling relevant adverts to be heard based on our listeners weekend lifestyles.

what our customers say

I’ve worked with Newslink over the years and not only have they got a great team – the Newslink package is a powerful solus environment to be in for any commercial partner that wants to create standout around the News feature on radio.

Reach over 28.7 million adults every week across the syndicated group really competes with the likes of TV when you’re looking for ways to be cost efficient with your clients’ budgets and that’s why we will continue to use Newslink.

Neil Tookey
Commercial Director at EssenceMediacom

We regularly book campaigns with Newslink, as the product’s scale enables us to reach a huge number of listeners across the UK commercial radio landscape.

The solus spot, positioned adjacent to the news, gives weight and confidence to our client’s messaging, which is key to a successful campaign.

Elliot Weir
AV Partner at Dentsu

case studies

View all case studies

barbie

Looking for the success stories? We have an ever-growing library of case studies demonstrating how we helped brands achieve their campaign goals.

vodafone

Bus Sync triggering digital outdoor across 80 screens and five wrapped buses throughout the capital.

audience guaranteed

Reacting to audience movement changes by monitoring entry and exit data through our unique partnership with TfL.

lego

Driving brand awareness and product consideration with cross media formats.

berocca

Using DAX to capture consumers’ attention and to drive awareness of Berocca Boost.