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select a scottish area:

We’re home to some of Scotlands’ biggest and best-loved commercial radio stations.

Our radio brands include Heart Scotland, Smooth Radio Scotland, and Classic FM, plus there’s our extensive outdoor estate, including everything from billboards to bus advertising to choose from.

Combined, this extensive media portfolio in the region provides the most entertaining and visible way of effectively advertising your business.

unparalleled coverage

1.3m

people entertained each week

19.8k

outdoor advertising opportunities

70%

reach of the consumer audience

scotland

Scotland is part of the United Kingdom. Covering the northern third of Great Britain, mainland Scotland has a 96 mile  border with England to the southeast. In addition, Scotland includes more than 790 islands principally within the Northern Isles and the Hebrides archipelagos.

5.5m

residents

3.1m

people will hear and see our adverts

awareness, relevance, fame

Helping advertisers to drive brand awareness, brand relevance or brand fame.

  • Awareness – delivering reach to multiple demographics at scale
  • Relevance – using smart, data led targeting to pinpoint your target audience at relevant locations or touchpoints throughout the day
  • Fame – delivering standout, creativity and impact

No one else can deliver this level of coverage like Global does, nor compete with our strong regional Scottish presence and knowledge.

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demographics

10.8m

Global's radio listening hours

79%

reach of ABC1s

78%

combined reach of homeowners

where next?

radio & entertainment

radio & entertainment

Tune into our radio audience in Scotland.

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outdoor

outdoor

We can help you drive brand awareness, brand relevance or brand fame for your business, individually across our roadside, transport & airport portfolios. The best campaigns will include the right mix of all elements.

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regions

regions

Looking to target a different region? We entertain and reach millions of individuals across the UK every week.

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(RAJAR Q3 2024 (6 months)/Total Global (UK) reach in Heart Scotland & Smooth Radio Scotland combined TSA. TGI GB March 2024)

case studies

View all case studies

barbie

Looking for the success stories? We have an ever-growing library of case studies demonstrating how we helped brands achieve their campaign goals.

Vodafone bus and digital outdoor campaign

vodafone

Bus Sync triggering digital outdoor across 80 screens and five wrapped buses throughout the capital.
Audience Guaranteed Thumbnail.001

audience guaranteed

Reacting to audience movement changes by monitoring entry and exit data through our unique partnership with TfL.
lego with DAX and media awards icon

lego

Driving brand awareness and product consideration with cross media formats.

berocca

Using DAX to capture consumers’ attention and to drive awareness of Berocca Boost.
Organix_Media_Week_GOLD

organix

Driving brand awareness and product consideration with cross media formats.

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careers.

careers.

careers.

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