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DAX is a pioneering digital advertising exchange, connecting brands with audiences throughout their day on digital screens across road, rail and retail environments.

Programmatic access extends the capability of outdoor advertising, allowing your brand to communicate your message effectively in contextual and inspirational moments at scale.

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connecting to DAX outdoor

Helping brands to access digital outdoor screens; offering reach and visibility across the UK

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digital formats

Get your brand seen with DAX

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targeting

Our targeting solutions

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Partner with us

DAX offers outdoor media owners a brand-agnostic programmatic platform to help you promote your digital out of home inventory to agencies and advertisers.

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case studies

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barbie

Looking for the success stories? We have an ever-growing library of case studies demonstrating how we helped brands achieve their campaign goals.

vodafone

Bus Sync triggering digital outdoor across 80 screens and five wrapped buses throughout the capital.

audience guaranteed

Reacting to audience movement changes by monitoring entry and exit data through our unique partnership with TfL.

lego

Driving brand awareness and product consideration with cross media formats.

berocca

Using DAX to capture consumers’ attention and to drive awareness of Berocca Boost.

organix

Driving brand awareness and product consideration with cross media formats.

production specs

Click below to view the full library of DAX site artwork requirements

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careers.

Working at Global isn’t just a job – it’s an experience.

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DAX outdoor