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There are various reasons why small format outdoor is used; from general brand building to influencing the consumer journey just before purchase, or to target a certain audience or location.
However, the main benefit that small format offers is the standard size combined with sheer numbers, offering advertisers powerful broadcast reach and frequency.
located at store entrance
3hrs
consumers time out and about
83%
recall seeing outdoor advertising
30mins
before shopping
demographics
53% of all adults seeing posters outside convenience stores are male
52% of all adults seeing posters outside convenience stores are ABC1
36% of all people seeing posters outside convenience stores last week are age 55+
