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outdoor

roadside

Billboard advertising

Global has the UK’s most comprehensive outdoor portfolio. Our billboard estate is the ideal platform for advertisers looking to make an attention-grabbing statement.

We offer impactful billboard advertising with a truly national or targeted local coverage, and with maximum visibility, in key arterial roads and high streets, they are the perfect format for delivering brand fame at scale.

we're everywhere

With 84% reach across the UK, our large format estate delivers OOH audiences in huge numbers.

84%

UK reach

bigger and better UK coverage

39%

of the Classic 48s & 96s UK Market

45%

of the Digital 48 & 96 UK Market

27%

of the Digital Portrait UK Market

classic & digital

Each of our billboard types comes with its own strengths but we believe strongly in the power of both.

We’re committed to continual investment in our estate and this includes the Classic 48s & 96s formats.

In the world of Radio & Entertainment, Global is synonymous with industry-leading quality and we expect the same from our Outdoor estate.

See our Guide to Billboard advertising to see why people respond so well to outdoor or information on the different sizes and formats available.

demographics

Of all adults seeing large format billboard advertising every week, 38% are ABC1

Of all adults seeing large format advertising every week, 68% are daily TV viewers.

41% of adults age 15-34 see large format advertising every week.

the benefits

trusted

Products on billboards are inherently trusted by people who see them due to the mass brand awareness they achieve.

highly visible

They are highly visible - you cannot skip a billboard or switch it off.

a safe place

They are a truly safe place for your brand with no misplaced comments, opinions or content surrounding your message.

the A-List

Make your business famous in London.

For some objectives, all sites are not created equal. To convey premium values and cut through in London – the busiest media market in the UK – there’s only one list of sites to consider: the A-list.

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large format digital map

Global’s large format digital screens span major cities, motorways, and retail hotspots across the UK, offering prime visibility for your brand in high exposure areas.

Discover the locations that connect you with audiences where they are most engaged.

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global creative outdoor

We see outdoor spaces as our canvas.

At Global Creative Outdoor, we are a centre of excellence for creative consultation and development, dedicated to raising the bar for creativity in outdoor advertising.

By marrying innovation and purpose, we make advertising extraordinary for the people we reach and drive performance for our partners.

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case studies

View all case studies

barbie

Looking for the success stories? We have an ever-growing library of case studies demonstrating how we helped brands achieve their campaign goals.

vodafone

Bus Sync triggering digital outdoor across 80 screens and five wrapped buses throughout the capital.

audience guaranteed

Reacting to audience movement changes by monitoring entry and exit data through our unique partnership with TfL.

lego

Driving brand awareness and product consideration with cross media formats.

berocca

Using DAX to capture consumers’ attention and to drive awareness of Berocca Boost.

organix

Driving brand awareness and product consideration with cross media formats.

explore roadside

the a-list

Make your brand famous in London with our best digital billboard advertising sites.

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small format

6 sheets are bright, at eye level, and reach a wide variety of local audiences that are going about their daily routines.

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street hub

An opportunity for brands to get even closer to consumers (for whom this isn’t just an advertising screen).

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convenience 6 sheets

6 sheets directly outside Convenience stores offer the opportunity to influence shoppers about to enter the store as well as influencing people passing these outlets on a daily basis.

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kiosks

With 19,000 kiosks distributed throughout the UK, Global can offer brands unrivalled proximity to retail outlets in order to influence audiences at just the right moment.

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explore outdoor

roadside

The UK's biggest collection of roadside and premium digital billboards in the UK.

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transport

Bus, TfL’s Underground & Overground, Metro and trams.

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airports

Advertising opportunities at multiple major airports in the UK including Gatwick and Manchester.

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local advertising

Looking to reach a local audience?

We can tailor a campaign that reaches your local audience at a national, regional or city level.

We have billboard sites across the nation.

production specs

Click below to view the full library of site artwork requirements

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careers.

Working at Global isn’t just a job – it’s an experience.

global careers

request a call back

Looking for billboard advertising?

we're everywhere

84%

UK reach

bigger and better UK coverage

39%

of the Classic 48s & 96s UK Market

45%

of the Digital 48 & 96 UK Market

27%

of the Digital Portrait UK Market

classic & digital

demographics